Business News:
E-Etiquette for Business
Written by Dana Wall-Oakley
Electronic etiquette is crucial in today’s digital world. How’s your e-etiquette? Read on for a few tips on using the best e-etiquette for your business.
Many business interactions occur electronically. You are more likely to retain a customer, client, or colleague if your communication shows respect. At its core, etiquette shows consideration for others. From a professional tone, and a professional look to professional content, it would be best for your company to utilize friendly and effective e-etiquette. Here are a few tips on the best e-etiquette to use for your business communications.
- Email Etiquette – There are many ways to create a professional email. The most important tips include a proper subject line, a considerate and courteous tone, as well as standard fonts and formatting. When responding to, or sending, an email to a client, customer or colleague ensure that the content is clear, legible, and respectful. Be aware of proper punctuation, and limit the use of emojis. Conclude with a proper sign-off, such as “Sincerely”, and a professional signature with your contact information: name, email address, mailing address (if you have one) and business phone number. The tone and content of an email can be the difference between getting business or losing it.
- Marketing Etiquette – Digital marketing and social media are essential these days for the success of a business. When creating content for your digital marketing, use the same e-etiquette you would use in any communication. Be clear, concise and courteous. Limit the use of colors and graphics. If your content is not legible or is too distracting or annoying, potential customers will keep scrolling. The success of your business depends on the quality of your digital marketing.
- E-Meeting Etiquette – Business meetings are also increasingly digital these days. After 2020, more people are staying home and doing business remotely. Meetings, with both clients and employees, are taking place on online platforms, like Zoom and Google Meet. Video conference etiquette is a little different than for in-person meetings; however, it is important to act as if you are at an in-person meeting as much as possible. While in a video conference, be on time, dress appropriately (business attire), stay on camera, stay muted unless it’s your turn to speak, and make sure you come prepared for the meeting. While there are certain limitations, such as lag time due to inconsistent internet connection, mute buttons, and side conversation in the chat, a digital meeting can be just as productive, efficient and effective as an in person meeting.
Friendly and professional e-communication with clients, customers, and colleagues is more likely to lead to successful interactions. E-etiquette is essential in your digital interactions, such as email, digital marketing, e-meetings, and other exchanges in your business. Remember to keep your communication professional, respectful, clear, and concise. If you need help figuring out how to improve your business e-etiquette, reach out to Classy Communications today. We can help you. Contact us at www.ClassyCommunications.net. And please follow us on LinkedIn at Classy Communications PR & Advertising.
