Incorporating Volunteerism into Your Company’s Culture
Have a cause you care about? Encourage your employees to volunteer. Read on for a few tips on Incorporating Volunteerism into your company’s culture.
Written by Dana Wall-Oakley
Incorporating volunteerism into your company’s culture is a valuable way to ensure employee engagement, enhance your brand’s reputation, and make a positive impact on the community. It’s excellent to have a cause you care about that aligns with your company’s values and mission, it’s even more incredible to engage with that cause by volunteering in some way. How can you incorporate volunteerism into your company’s culture and especially to ensure that your employees engage in that volunteer program? Here are a few tips.
- Have a Structured Program: Develop a structured volunteer program that provides employees with various opportunities to get involved with your cause, or even a cause of their choice. There are several ways to structure your program. You can have specific days set aside for your employees to go out and volunteer. Organize team-based volunteer projects to build camaraderie and teamwork. Remember to structure the program to allow the volunteers to include their friends and family and have flexibility with the volunteering opportunities.
- Incentives and Benefits: Offer your employees incentives or benefits such as paid volunteer hours, matching donations, gift cards or certificates. This not only motivates employees but shows that the company values their contributions. Make a game of the volunteer program. Have leaderboards, badges, and rewards for volunteers. Recognize outstanding individuals with a “Volunteer of the Month” award. Create a dedicated volunteer page on your website with detailed information, testimonials, photos and information for volunteering opportunities.
- Lead by Example: When you spend your time volunteering, your employees will as well. Your passion for a cause will typically be mirrored by your employees if you show them how. Partner with a non-profit organization, set up a booth, and attend community fairs and events. You will need to recruit volunteers to help you run the booth. These recruits can also be called upon to provide specific skills such as creating engaging flyers and an interactive display to attract attention.
Incorporating volunteerism can be an important way to foster teamwork as well as a healthy work-life balance for your employees. Have a structured volunteer program so your employees know what opportunities are available for volunteering, how they can do it and what perks or benefits they will receive by volunteering. Show your employees how important volunteering is to you, lead by example. Partner with a non-profit and volunteer as often as possible. If you need help figuring out how you can Incorporate Volunteerism into your company’s culture, we can help. Reach out to Classy Communications today. Contact us at www.ClassyCommunications.net today. We can help. Please follow us on LinkedIn at ClassyCommunications PR & Advertising.
